The purpose of this venture is to create globally relevant IP and a breeding nucleus of heat tolerant cattle using genotype and phenotype data to ensure the ideal cow can be placed in any heat stressed farming environment and thrive.

Broad experienced resources alongside the leading scientific knowledge to naturally develop cattle with heat tolerant genetics with the objective of helping reduce the environmental impact of current cooling methods, improve the economic returns to the whole supply chain and significantly uplift animal welfare.

The venture leverages expertise and knowledge to ensure that all cattle from breeding herds are in an optimal system; working in conjunction with local stakeholders so there is pervasive and enduring development of best farming practice, economics and education.